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Business  Strategy +  Consulting  Services

 

Website  Audits  +  Strategy​​​

​​Cut through the noise, guesswork, and unnecessary effort. This is a focused evaluation of your website designed to uncover missed opportunities and provide a clear, executable strategy to improve performance, strengthen your brand presence, and increase conversions and turn your site into a true business asset.​​

What's Included:

  • A full website audit across brand clarity, user experience, and conversion flow

  • A recorded walkthrough highlighting what’s working, where friction exists, and what’s likely costing you sales

  • A strategic action plan outlining key issues and prioritized next steps

  • Specific, actionable recommendations you can implement immediately

  • Clear direction on how to refine your site to better convert and perform​

​This is not a surface-level review.  This is a focused evaluation designed to give you clarity on what’s not working and exactly what to do next.

Investment

 

$850

Visual  Merchandising

​​​Take your retail boutique to the next level with strategic visual merchandising guidance. Through a detailed walkthrough of your retail space, we assess how your products are presented and experienced. We identify opportunities to improve layout, flow, and focal points. From window displays and floor resets to curated vignettes and feature areas, you'll receive clear, actionable direction to create a shopping environment that feels intentional, cohesive,  encourages exploration and is designed to sell.

What's Included:

  • A walkthrough of your retail space to evaluate layout, product flow, and overall presentation

  • Strategic feedback on what’s working, where friction exists, and where opportunities lie

  • Recommendations to improve layout, focal points, and how customers naturally move through and engage with your space

  • Guidance on merchandising techniques, including product placement and visual hierarchy

  • Clear, actionable direction to create a more cohesive and intentional shopping experience

Investment

 

$900 - $600
based on space

Scope and deliverables are tailored based on your specific needs.

Branding

Your brand is more than how it looks.  It’s how it’s experienced and remembered. This service focuses on refining the visual identity of your business so every element feels intentional, cohesive, and aligned.  From color palette and packaging to in-store materials and presentation, we help bring consistency and clarity to how your brand shows up, so it feels recognizable, elevated, and fully aligned across every touchpoint.

What’s Included:

​​

  • Review of your brand’s visual identity across key touchpoints

  • Identification of inconsistencies or disconnects in presentation

  • Direction to refine and align visual elements for a more cohesive look and feel

  • Recommendations for elevating brand presence through materials, styling, and presentation

  • Guidance on creating a more consistent and recognizable brand experience

This service focuses on refining and aligning your existing brand, not developing the brand from scratch.

Investment

 

$750 - $1,200

based on scope

Conceptual  Design

This is where your vision gets defined.  Conceptual design is focused on creating the overall aesthetic direction of your business before anything is built, styled, or refined.  It establishes the visual foundation, defining how your brand space should look, feel, and come together as a cohesive concept.  Through curated mood boards and visual direction, we translate ideas into a clear aesthetic that can guide everything from interior design and merchandising to brand presentation and future decisions.

What’s Included:

  • Development of a clear, cohesive aesthetic concept for your brand or space

  • Curated mood boards that define visual direction, tone, and overall feel

  • Exploration of color palettes, materials, and design elements

  • Direction for fixtures, styling, and overall visual environment

  • A defined concept that serves as the foundation for future design and merchandising decisions

This service is focused on concept and creative direction.  It does not include the implementation or sourcing.  

Investment

 

$900 - $1,500

based on scope

Customer  Experience  Optimization

Your business is more than a website or a store.  It’s the experience customers have at every touchpoint.  This service focuses on how your brand is experienced from first impression through purchase and beyond. We evaluate the full customer journey to identify gaps, inconsistencies, and missed opportunities. Then, we provide clear direction to create a more seamless, intentional experience that builds trust, strengthens connection, and encourages repeat business and word-of-mouth referrals.

What's Included:

 

  • A review of the full customer journey, from discovery to post-purchase

  • Identification of gaps, friction points, and inconsistencies across touchpoints

  • Evaluation of how your brand is experienced across website, communication, and in-store (if applicable)

  • Analysis of key moments that influence trust, decision-making, and overall perception

  • Recommendations to improve flow, clarity, and key moments that influence customer behavior and decision-making

  • Strategic direction to create a more cohesive and memorable customer experience

This is a strategic evaluation designed to provide clarity across your full customer journey.

Investment

 

$850 - $1,200

based on scope

Schedule
Strategy  Session

All business strategy services begin with a one-on-one consultation.

This is a focused working session designed to refine and strengthen the area of your business you’ve chosen to focus on. We’ll review what currently exists, identify opportunities for improvement, and bring clarity and alignment so your next steps feel cohesive and ready to execute.

*A non-refundable deposit is required to secure your strategy session and will be applied toward future services.

Due to limited availability, all strategy sessions must be rescheduled at least 24 hours in advance. Missed or late cancellations will result in forfeiture of the deposit.

 

Business strategy sessions are reserved for future businesses that are serious about refining and elevating their personal style.

Schedule Strategy Session

Non-refundable fee is required to secure your booking. Credited to total consulting charges.

*A non-refundable deposit is required to reserve your session and will be applied toward future services. Sessions must be rescheduled at least 24 hours in advance. Missed sessions forfeit the deposit.

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25th of April Holdings, LLC

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